After developing your campaign strategy, the next step in the Paid Placement Marketing Campaign is developing a list of keyphrases. Ace Rankings will work with you to analyze your site, search engine presence, log files, and marketing objectives to compose a comprehensive list of keyphrases. Our goal is to create a keyphrase list incorporating phrases search engine users will query when searching for your products and services. If your marketing objectives include purchasing both branding and non-branding keyphrases, Ace Rankings' list of keyphrases will include both types of terms. For listings within directory-based PPC channels, our team will determine which directory listings best corresponds to your keyphrases.

The Paid Placement Marketing Campaign includes comprehensive keyphrase and directory research. The Comprehensive Keyphrase Research includes:

• Your company's specific product names and trademarked terms, extending your brand online and capturing anyone that is actively looking for your specific company and the products or services you offer
  
  
• Generic keyphrases that describe the types of products or services that your company offers
  
  
• Regional-specific keywords for stores with geo-centric products and services
  
  
• Out-of-the-Box keyphrases and potential substitutes for products or services your company offers (i.e. a chocolate company might optimize for "corporate gift idea")
  
  
• Continual updated keyphrase that reflect the current product / service line and the ever-changing terms with which users search